Bounce rate is the percentage of visitors who land on a page and leave without taking further action or visiting another page. A high bounce rate can signal a mismatch between what visitors expected and what the page delivered, though context determines whether it is a problem.

Bounce rate is easy to misread. A high bounce on a blog post can be fine if the reader got their answer; a high bounce on a landing page meant to book calls is money walking out the door. Judge it by page intent. The pages that matter are the ones built to convert, and a high bounce is a leak worth fixing.

Example:

 Of 1,000 visitors to a landing page, 700 leave without clicking or converting. Bounce rate is 70%, a concern for a page designed to generate action.

What is a good bounce rate?

 It depends on the page's purpose. Informational pages naturally see higher bounce rates than conversion-focused pages, where a high bounce signals a lost opportunity.

Does a high bounce rate always indicate a problem?

 No. If a page answers a visitor's question completely, a high bounce can be fine. It matters most on pages meant to drive a next action.