Email nurture is a sequence of emails that builds a relationship with a prospect over time, providing value and staying present until they are ready to buy. It addresses the reality that most prospects are not ready to purchase immediately. Nurture keeps you top of mind through a long or delayed buying decision.

Most of your prospects are not ready to buy the moment they find you, and without nurture they simply forget you. Email nurture keeps you present and useful during the long gap between interest and readiness, so that when the buying moment arrives, you are the name they remember. It is how you capture the majority who would otherwise slip away.

Example:

A prospect not ready to buy today receives useful, relevant emails over weeks, and when their situation changes, you are the provider already front of mind.

Why is email nurture necessary?

Most prospects are not ready to buy when they first engage. Nurture keeps you present and valuable until they are, capturing demand that would otherwise be lost.

What makes email nurture effective?

Providing genuine value and relevance over time rather than repeated sales pushes, so the prospect stays engaged and thinks of you when ready to buy.